Among farriers responding to the American Farriers Journal 2023 pricing survey, a number added further explanations and details and along with providing their pricing strategies. Here are a few of their comments.

Even though there hasn’t been a major shift in U.S. horse numbers in recent years, the age of owners is trending higher due in part to their higher incomes as it continues to take more dollars to support an equine hobby or business each year. 

When it comes to their attitudes about farriers, survey data indicates horse owners have made major gains over the past 3 decades. It’s apparently because farriers are placing more emphasis on developing their hoof-care skills, acting more professional, becoming better business managers and adopting the latest technology to make farrier-to-client communication much easier.