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Rebranding Unwanted Horses

When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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2016 International Hoof-Care Summit

Take a sneak peek into a sampling of what 2016 International Hoof-Care Summit attendees experienced at our 13th annual event.

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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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