Clients

Explore helpful tips on everything from educating clients, getting them to buy into footcare strategies, billing, relationships and much more.

ARTICLES

Changing Your Farrier Practice

Ohio farrier extends his career in spite of arthritis by transitioning to trims only
Kirk Underschultz has been a hoof-care professional since 1979 — a testament to his love of the work and devotion to his clients. But it wasn’t long ago that his future as a farrier seemed uncertain. Several years ago, Underschultz started experiencing painful arthritis in his fingers and wrists — the most critical tools of any farrier.
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How to Answer the Most Common Client Questions

Stay positive in how you respond to clients to provide better customer service
Reading the American Association of Professional Farriers Credentialing Study Guide, I read a quote that impacted me. “No one cares about how much you know, until they know how much you care,” wrote Mike Hayward.
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Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business
When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
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Results from Our Equine Lameness Survey

The results from an exclusive American Farriers Journal on hoof-care and lameness show farriers’ experiences in encountering these cases
One of the major concerns every farrier deals with is how to help lame horses. This was evidenced by the responses from farriers participating in a recent survey who indicated they routinely deal with a number of horses with lameness issues.
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Hoof Nutrition Intelligence

What are the major causes of laminitis concerns during the fall months?

Horses are more likely to suffer from laminitis in the fall than any other time of year. This is due to high NSC (non-structural carbohydrates) occurring with cooler nighttime temperatures and increased blood ACTH (adrenocorticotropic hormone) secretion from the pituitary gland. Both lead to elevated insulin levels. Hoof Nutrition Intelligence is brought to you by Banixx.
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Hoof Nutrition Intelligence

What role do fats and waxes play in the equine diet when it comes to hoof quality?

The outermost layer of the hoof wall (stratum externum, aka periople) contains a variety of fats and waxes, as does the “hard”/dead portion of the hoof wall. The stratum externum grows down from the epithelial cells of the periople, which are located below the coronary band. Hoof Nutrition Intelligence is brought to you by Banixx.
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2016 International Hoof-Care Summit

Take a sneak peek into a sampling of what 2016 International Hoof-Care Summit attendees experienced at our 13th annual event.

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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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