Shoeing During a Pandemic
Business Practices, Disciplines & Breeds, Shoeing, Trimming

Shoeing During a Pandemic

Even living in rural Iowa, our lives have certainly been affected by the recent COVID-19 outbreak, but perhaps not to the extent of areas where populations are much denser. Our schools are closed, as are many businesses; however, Iowa is not under a stay-at-home order — at least not as I write this in early April.

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Attend the International Hoof-Care Summit 

IHCS2021

Attend the 18th annual International Hoof-Care Summit, offering unparalleled hoof-care education through highly informative and engaging General Sessions, practical Hoof-Care Classrooms, collaborative Hoof-Care Roundtables, instructional “How-To” Clinics and 10 uninterrupted hours to discover 2021’s newest footcare products at the Summit Trade Show.

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Farrier Videos

From the Desk of AFJ

  • Follow the 'Golden Rule' When Setting Your Footcare Prices

    When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
  • Chicago Horse & Carriage

    Chicago Carriage Horse Foes’ Claims Ring Hollow

    In a time when small businesses across the country are struggling for survival amidst a global pandemic, Chicago is celebrating the imminent death of one of its long-time taxpayers — the carriage horse industry.
  • Mary Bramley

    Are Farriers Essential in a Time of Pandemic Crisis?

    The current impact of the COVID-19 virus on your farrier practice should have you asking whether you are prepared for this pandemic and how you are going to prepare yourself going forward with the ever-increasing measures being taken to curb the spread of the virus. What countermeasures, if any, should we take as farriers? How will this pandemic affect our daily business?
  • Danvers Child

    Farriery Doesn’t Have to be a Tug of War

    The International Hoof-Care Summit recently concluded, and I have a question. Why do you go to the mid-winter farrier conference? I think the typical response is going to be that "I came for continuing education." That's what we did. We all came here for continuing education. But what are you continuing?

American Farriers Journal Podcast

A Conversation with Dave Farley

In this episode of the American Farriers Journal podcast, brought to you by Pennwoods Equine, Executive Editor Jeremy McGovern is joined by farrier Dave Farley who shares business advices that has helped him improve client retention and better communicate with clients in his practice.

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The American Farriers Journal podcast is brought to you by Pennwoods Equine.

Born from a family business, Pennwoods Equine Products are developed based on the needs of their own horses and made with the utmost care that you expect for yours. Pennwoods is devoted to providing only the optimal ingredients in their supplements that are needed for your equine to succeed. They make all their products in house, ordering the raw ingredients and mixing it themselves. When you buy Pennwoods you can take comfort that their Horse Products are truly made by Horse People.

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Farrier Industry Innovators

2019 Innovators Guide

On behalf of the American Farriers Journal team, we’re pleased to bring you the 2019 Farrier Industry Innovators — a unique guide that highlights the people and stories behind the companies that provide innovative solutions for the hoof care problems of today and tomorrow.

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2019 Farrier Business Practices Report

2019 Farrier Business Practices Report

This annual report is your personal guide for monitoring the trends and economic changes affecting the farrier industry. You’ll gain insight into the equine industry and discover how your farrier business compares to others by getting a glimpse at yearly farrier income growth, what farriers are charging, how farriers are funding retirement, where they are obtaining footcare product information, and much more!

Special Report for Equine Veterinarians

Special Report for Equine Veterinarians

It requires a team to care for the horse. This special 34-page report is your guide for building better working relationships with farriers for the health of the horse. In this report for equine veterinarians, gain insight about the farrier industry and helpful advice from equine veterinarians on how they start and maintain strong working relationships with farriers.

Hall Of Fame Farrier Tips - Volume 4

Hall Of Fame Farrier Tips - Volume 4

The latest edition of Hall of Fame Farrier Tips features a plethora of valuable advice from respected veteran members of the International Horseshoeing Hall of Fame. Each was interviewed on various topics they thought every farrier should know; such as how to find hoof-care business success, steps for effectively shoeing horses, bridging the communication gap between veterinarians and farriers, and much more!

Red Flags For Farriers

Red Flags For Farriers

This incredibly detailed 62-page report features detailed information on a variety of areas that hoof-care professionals have reported as impediments to the success of their business, challenges in their everyday hoof-care work and threats to the health of their horses’ feet. From posture problems to recognizing when to fire a client, this report will provide you with tips and advice to get your hands around minor issues early, before they escalate into major ones.

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