Business Practices, Disciplines & Breeds
Draft Specialist

Draft Specialist

There are a lot of farriers out there who have at least one thing in common — they don’t do drafts.

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  • The Hoof-Care Advisor Daily email update is relied on by thousands of hoof-care professionals to keep them up-to-date on the most recent industry news and updates.
  • The Weekly Digest is delivered every Sunday from our editors to provide you with important industry news and popular hoof-care content from the past week.

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Farrier Resources

Attend the International Hoof-Care Summit 

IHCS2021

Attend the 18th annual International Hoof-Care Summit, offering unparalleled hoof-care education through highly informative and engaging General Sessions, practical Hoof-Care Classrooms, collaborative Hoof-Care Roundtables, instructional “How-To” Clinics and 10 uninterrupted hours to discover 2021’s newest footcare products at the Summit Trade Show.

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Farrier Videos

From the Desk of AFJ

  • Cliff Carroll

    Cliff Carroll Winds Down His “Enjoyable Adventure” in Farriery

    It's been quite a journey for Cliff Carroll. He's been a jack-of-all-trades in the shoeing industry for more than a half-century — a farrier, supply shop owner, tool innovator and manufacturer. Now, the Larkspur, Colo., farrier is preparing for the next chapter of his life.
  • PCHS v California teaching

    Farrier School’s “Lawsuit is About So Much More than Horseshoeing”

    Esteban Narez wants to learn how to properly trim and shoe a horse. Bob Smith of Pacific Coast Horseshoeing School wants to teach Narez how to do it. It’s a simple and mutually beneficial arrangement, at least until the state of California enters the picture.
  • Follow the 'Golden Rule' When Setting Your Footcare Prices

    When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
  • Chicago Horse & Carriage

    Chicago Carriage Horse Foes’ Claims Ring Hollow

    In a time when small businesses across the country are struggling for survival amidst a global pandemic, Chicago is celebrating the imminent death of one of its long-time taxpayers — the carriage horse industry.

American Farriers Journal Podcast

A Conversation with Terry Stever

In this episode of the American Farriers Journal podcast, Executive Editor Jeremy McGovern chats with International Horseshoeing Hall of Fame member Terry Stever. He'll share how he became a farrier, working with Quarter Horses, and why commitment is required to be successful as a farrier.

 

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Top Directory Listings

Farrier Industry Innovators

2019 Innovators Guide

On behalf of the American Farriers Journal team, we’re pleased to bring you the 2019 Farrier Industry Innovators — a unique guide that highlights the people and stories behind the companies that provide innovative solutions for the hoof care problems of today and tomorrow.

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Product Roundups

Top Store Items
2019 Farrier Business Practices Report

2019 Farrier Business Practices Report

This annual report is your personal guide for monitoring the trends and economic changes affecting the farrier industry. You’ll gain insight into the equine industry and discover how your farrier business compares to others by getting a glimpse at yearly farrier income growth, what farriers are charging, how farriers are funding retirement, where they are obtaining footcare product information, and much more!

Special Report for Equine Veterinarians

Special Report for Equine Veterinarians

It requires a team to care for the horse. This special 34-page report is your guide for building better working relationships with farriers for the health of the horse. In this report for equine veterinarians, gain insight about the farrier industry and helpful advice from equine veterinarians on how they start and maintain strong working relationships with farriers.

Hall Of Fame Farrier Tips - Volume 4

Hall Of Fame Farrier Tips - Volume 4

The latest edition of Hall of Fame Farrier Tips features a plethora of valuable advice from respected veteran members of the International Horseshoeing Hall of Fame. Each was interviewed on various topics they thought every farrier should know; such as how to find hoof-care business success, steps for effectively shoeing horses, bridging the communication gap between veterinarians and farriers, and much more!

Red Flags For Farriers

Red Flags For Farriers

This incredibly detailed 62-page report features detailed information on a variety of areas that hoof-care professionals have reported as impediments to the success of their business, challenges in their everyday hoof-care work and threats to the health of their horses’ feet. From posture problems to recognizing when to fire a client, this report will provide you with tips and advice to get your hands around minor issues early, before they escalate into major ones.

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