Frank Lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

ARTICLES

More On What I Wished I’d Learned At Farrier School…

My “Frankly Speaking” column in the July/August 2018 issue of American Farriers Journal featured the results of a survey dealing with what farriers wished they had been able to learn more about while attending farrier school. The article summarizes the educational ideas they felt would have better prepared them for careers as farriers.
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What Were Farriers' Online Footcare Interests in 2017?

EDUCATION Here’s a look at the “most viewed” content during the past year that appeared on the <em>American Farriers Journal’s</em> digital media platforms
Before we get wrapped up in everything new for 2018, now is a good time to take a few minutes to look back at a few items in the footcare world that were the most popular among American Farriers Journal digital platform viewers in the past year.
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2017 Reader Survey

Dealing With The Nasty Ones

Your safety is the number one concern when working with unruly horses
When we asked farriers in a recent American Farriers Journal farrier industry survey how often they work with unruly horses, the results were surprising. The reality is that many of you are working with more unruly horses than anyone would have suspected.
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“Diplomatic Skills” Needed When Stumbling Is Due To Rider Error

It’s never easy to tell one of your clients to lose 150 pounds, buy a new horse with better conformation or to sign up for riding lessons
No farrier wants to have a tough client conversation about how rider error may be impacting a horse’s behavior. And when you have to be blunt and explain how rider error rider is the cause, it’s time to bring your “diplomatic skills” into play.
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Know What It Costs You To Trim And Shoe

While a new farrier’s top priority is the care of hooves, you’ve got to be equally concerned with earning a living and dealing with the numerous business aspects of the profession. This means knowing what it really costs you to trim and shoe horses.

The obvious answer includes the price of shoes, nails, pads, adhesives and other items. But there is much more to it than just those costs. In fact, many farriers fail to fully understand how the prices they charge should be determined.


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2016 Farrier Business Practices Survey

How Does Your Business Measure Up?

Data gleaned from the only industry-wide benchmark survey of its kind let you compare your business with other footcare operations
Data from the exclusive American Farriers Journal “Farrier Business Practices” survey offers essential information to help you evaluate how well your business compares with those of other footcare professionals. Compiled every 2 years, farriers not only use this data for business analysis purposes, but also rely on this data when raising trimming and shoeing prices.
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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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