Shoeing Products That Didn't Make It
This article by Editorial Director Frank Lessiter appeared in the American Farriers Journal 25th anniversary issue in July of 1999.
Read More
Frank Lessiter
Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.
Contact: lessitef@lessitermedia.com
Contact: lessitef@lessitermedia.com
ARTICLES
When Raising Prices, Go Face-to-Face with Clients?
From Weatherford, Texas, farrier Lee Olsen's presentation at the 2026 International Hoof-Care Summit
Read More
Horseshoeing Hall of Fame Quick Tips
Solid Advice From 3 International Horseshoeing Hall of Famers
Read MoreFarrier Pricing Strategies
What Farriers Are Charging for Trimming & Shoeing
Looking ahead to 2027, farriers anticipate raising their prices by 4%.
Read More
Part 3 of 3
Income, Expenses & Net Assets Vary Greatly Among Farrier Groups
Here’s a brief look at the financial picture for each of these U.S. farrier organizations.
Read More
Business Practices
Why Farriers Need to Be Concerned About Screwworm
Every warm-blooded animal — horses, cattle and even the family dog — needs to be inspected before it can be moved from a quarantined area.
Read More
Top Articles
Current Issue
American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Basic Farriery Keeps Horses Sound & Balanced
Optimizing Biomechanical Horseshoe Adjustment
Measuring Up
Current Issue
Special Report For Equine Veterinarians
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Must Read Free Eguides
Download these helpful knowledge building tools
- Spring Hoof Care
- Caring for Your Horse During a Pandemic
- CBD Products Have Promise for Farriers, but Buyer Beware
- Sharpening Knives with a Buffer
Videos
Organized & Efficient to Better Serve Farriers w/Oleo Acres: 2025 Supply Shop of the Year
Oleo Acres Farrier and Blacksmith Supply owner Rob Michel walks viewers through the Littleton, Colo., warehouse. Inventory is organized with the customer in mind. If the product is in stock and easy to find, farriers can spend more time under a horse, which Michel says is more money in your pocket.
Events
PPID & the Seasonal Rise
Date: 09/02/26
Location:
View Event
Top Directory Listings
Doc Foal's | The Black Pads
At Doc Foal's, we manufacture The Black Pads and The Black Pads PLUS (featuring embedded magnets and copper). Our hybrid pads work seamlessly with your choice of conventional horseshoe, combining metal for structure with polyurethane for exceptional comfort and shock absorption.
Designed as a...
Sunrise Farrier Supply
We are here to support you.
We stock a wide range of high-quality products from trusted brands to ensure durability, performance, and reliability in every job you undertake. Our extensive inventory of horseshoe products and farrier tools means you can find everything you need in one place, saving you time and effort. Your satisfaction is our top priority. We are committed to providing excellent customer service, prompt shipping, and hassle-free returns.
Equilox International
Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.