Frank Lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

ARTICLES

Farrier Professionalism is Improving

An increased emphasis on education and communication in the industry are listed among top reasons for the improved attitudes about hoof-care professionals

When it comes to their attitudes about farriers, survey data indicates horse owners have made major gains over the past 3 decades. It’s apparently because farriers are placing more emphasis on developing their hoof-care skills, acting more professional, becoming better business managers and adopting the latest technology to make farrier-to-client communication much easier.


Read More

Why Horse Owners Tell Farriers… “You’re Fired!”

It’s more than just the feet, as professionalism and business management practices are also a major concern when owners decide to change farriers
Out of the blue, a client texts to say they’ve found another farrier. They may have a reason, whether good or bad, and explain to you why they’ve decided to switch farriers. Or you may never know why they made a change.
Read More
Open_Book-The-Farrier.jpg
Book Review

The Farrier

By Simon Curtis
In the 350 pages in his latest book, British farrier Simon Curtis offers you the opportunity to travel along as he spends a day or two with 60 farriers working in 21 countries around the world.
Read More
Survey-Icon.png
2020 Farrier Business Practices Survey

Full-time Farrier Income Skyrockets

Data from the latest Farrier Business Practices Survey shows an 11% increase in yearly gross income compared with 2 years earlier
Two years ago, the gross annual income for full-time farriers crossed the $100,000 mark for the first time in the American Farriers Journal Farrier Business Practices Survey. For 2019, the full-time farrier yearly income increased by an $14,283 compared with that 2017 figure.
Read More
From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
Read More
Frank Lessiter

Without a Will, Who’ll Get Your Shoeing Rig?

Inheritance laws demonstrate why all farriers, regardless of age, need a written will to have any say in how their assets and property will be distributed after death
When Aretha Franklin, Howard Hughes and Prince died without having bothered to create a legal will, they left their huge estates in a disastrous legal mess. While a farrier’s assets and property aren’t likely to be anywhere close to the value of what these three well-known individuals left behind, you want the legal protection that can be yours by taking a few hours to pull together a needed legal document.
Read More
Frank Lessiter

More than a Century Later, Feds Terminate Horseshoe Antitrust Case

The Federal Trade Commission has decided it’s time to drop an antitrust case that dealt with the lack of competition for horseshoes, calks and pads in 1908
While most everyone recognizes the federal bureaucracy moves slowly, the Department of Justice may hold the record as it brings an end to some of its long-open cases regarding monopolistic practices and unfair competition.
Read More

Top Articles

Current Issue

View More

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings