Frank Lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.


2020 Farrier Business Practices Survey

Full-time Farrier Income Skyrockets

Data from the latest Farrier Business Practices Survey shows an 11% increase in yearly gross income compared with 2 years earlier
Two years ago, the gross annual income for full-time farriers crossed the $100,000 mark for the first time in the American Farriers Journal Farrier Business Practices Survey. For 2019, the full-time farrier yearly income increased by an $14,283 compared with that 2017 figure.
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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Frank Lessiter

Without a Will, Who’ll Get Your Shoeing Rig?

Inheritance laws demonstrate why all farriers, regardless of age, need a written will to have any say in how their assets and property will be distributed after death
When Aretha Franklin, Howard Hughes and Prince died without having bothered to create a legal will, they left their huge estates in a disastrous legal mess. While a farrier’s assets and property aren’t likely to be anywhere close to the value of what these three well-known individuals left behind, you want the legal protection that can be yours by taking a few hours to pull together a needed legal document.
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Frank Lessiter

More than a Century Later, Feds Terminate Horseshoe Antitrust Case

The Federal Trade Commission has decided it’s time to drop an antitrust case that dealt with the lack of competition for horseshoes, calks and pads in 1908
While most everyone recognizes the federal bureaucracy moves slowly, the Department of Justice may hold the record as it brings an end to some of its long-open cases regarding monopolistic practices and unfair competition.
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Trimming, Shoeing Backyard Horses Critical To Farrier Success

While trimming and shoeing backyard horses is a great way to get started in the business, this part of the footcare market still represents a large portion of income for many veteran farriers
Working with backyard horses represents the “bread and butter” of many farrier businesses. In fact, data from the 2016 American Farriers Journal “Farrier Business Practices Survey” indicates 92% of all farriers work with a number of backyard horse owners.
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