Takeaways
- Always being polite and honest will save you every time.
- When clients pay is the time for a face-to-face pricing discussion.
- It's not what you say about needed price increases, but the way in which you say it.
Whenever backed into a corner on pricing, being polite and honest has saved me every time. It’s not what you say, but how you say it.
Typical reasons to raise prices include being too busy and the rising costs of supplies.
I’ve never felt good about leaving somebody hanging. It’s crappy to simply leave somebody hanging. If you don’t call them back, then they’re a week overdue and then you say, “I got to raise your prices or I’m not doing the horses.” Don’t treat people like that.
When they hand you the check, that's the moment for a face-to-face pricing discussion...
Instead when you are done shoeing their horses and they hand you the check or pay online, that’s the moment for a face-to-face pricing discussion.
Say something like this: “Hey, I just want to know I appreciate your business, but I’m going to have to raise your prices. I’d love to keep working for you, but this is what I’ve got to do.”
Always be polite and honest.
