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From The Desk Of AFJ

From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Mary Bramley

Are Farriers Essential in a Time of Pandemic Crisis?

The current impact of the COVID-19 virus on your farrier practice should have you asking whether you are prepared for this pandemic and how you are going to prepare yourself going forward with the ever-increasing measures being taken to curb the spread of the virus. What countermeasures, if any, should we take as farriers? How will this pandemic affect our daily business?
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