Blogs

The Making of a Stand

By Jeff Cota posted on October 31, 2020 | Posted in Business Practices, Equipment, Safety & Healthcare

Farriery is an ancient profession, to be sure. While balancing hooves with a trim and nailing on shoes remain the foundational tasks, there have been considerable advances in the industry. Many times, significant sacrifices are made to bring innovations to the farrier market. Some sacrifices are more significant than others.

Cliff Carroll Winds Down His “Enjoyable Adventure” in Farriery

By Jeff Cota posted on July 25, 2020 | Posted in Business Practices, Disciplines & Breeds, Equipment

It's been quite a journey for Cliff Carroll. He's been a jack-of-all-trades in the shoeing industry for more than a half-century — a farrier, supply shop owner, tool innovator and manufacturer. Now, the Larkspur, Colo., farrier is preparing for the next chapter of his life.

Farrier School’s “Lawsuit is About So Much More than Horseshoeing”

By Jeff Cota posted on June 20, 2020 | Posted in Education

Esteban Narez wants to learn how to properly trim and shoe a horse. Bob Smith of Pacific Coast Horseshoeing School wants to teach Narez how to do it. It’s a simple and mutually beneficial arrangement, at least until the state of California enters the picture.

From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area

By Frank Lessiter posted on May 30, 2020 | Posted in Business Practices, Clients

When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?

Chicago Carriage Horse Foes’ Claims Ring Hollow

By Jeff Cota posted on May 2, 2020 | Posted in Business Practices, Clients, Disciplines & Breeds

In a time when small businesses across the country are struggling for survival amidst a global pandemic, Chicago is celebrating the imminent death of one of its long-time taxpayers — the carriage horse industry.

Current Issue

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

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Videos

Factory Shoe Size vs. Steel Length

Illinois farrier Vern Powell shares the benefits of looking at feet in terms of steel length instead of a standard factory shoe sizes. It could give you a leg up in a forging competition or when sitting for an examination.

Events

NEAEP Virtual Symposium

Date: 09/23/20

Location:

The Northeast Association of Equine Practitioners will host its annual symposium virtually beginning Wednesday, Sept. 23, 2020.

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Top Directory Listings

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.

Kawell USA

Kawell began as a university project geared towards innovation, problem solving, and maintenance services for the veterinary industry. Over the last few years we have worked with specialized companies and professionals in order to develop the theoretical and technical basis needed to design and manufacture a therapeutic product for the care of horses and prevention of disease.

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.