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From The Desk Of AFJ

Hoofjack

The Making of a Stand

Farriery is an ancient profession, to be sure. While balancing hooves with a trim and nailing on shoes remain the foundational tasks, there have been considerable advances in the industry. Many times, significant sacrifices are made to bring innovations to the farrier market. Some sacrifices are more significant than others.
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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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