A Farrier’s Legacy

Passing on your hoof-care knowledge leaves an indelible mark on the industry

It occurred to me a long time ago that no matter how diligent you are in your work, no matter how much energy you put into improving your skills and enlarging your knowledge of the trade, 6 weeks after you put down the last foot with one of your shoes on it, there will no longer be any physical sign of what you did for a career. 

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News & Notes

Alert Clients to Signs of Potential Underlying Issues

This collaboration for intervention has become more necessary as more novice owners have entered the industry.

In many cases, the farrier sees the horse more frequently than the veterinarian. Because of this, the farrier often can serve as an advocate for the horse and alert the owner when the horse exhibits signs that indicate a need for veterinary intervention. owners have entered the industry, and lacking the horsemanship to recognize these cues.

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Earning Your Clients’ Trust is Equally Important to Educating Them

Before you start working with a horse owner, explain your expectations for the job

Dave Farley, a farrier based in Wellington, Fla., started a practice decades ago to improve farrier-client communication and understanding. In the 1980s, he began sending his clients a yearly newsletter in early January. The contents of this newsletter could include product usage changes, tips for properly cleaning hoofs or life/business updates, but uniquely, the newsletter also included the price changes Farley was going to enact for the coming year for his services.

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What Makes a Professional Farrier?

Development in crucial areas define what makes a modern farrier

A farrier gets a call. The voice on the others end of the line asks how much to shoe a horse. He is told. That voice then says he needs his horse Dobbin shod by tomorrow late afternoon. The prospective client gives an address and signs off, “See you then.” 

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Manage Clients with Direct Communication

Oklahoma farrier Tom Trosin finds better client relationships through speaking directly with clients rather than relying on texting and email

Last year, a younger farrier rode in Tom Trosin’s shoeing truck. While chatting between stops, the junior horseshoer identified one aspect of farriery that the Oklahoma farrier excels at — and it has nothing to do with trimming and shoeing.

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