Clients

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AAPF/IAPF Launches Credentialing Program

Renewable, stackable process aims to educate farriers, vets and horse owners
Since its inception, the American Association of Professional Farriers (AAPF) Board of Directors identified the need for a program that recognizes the knowledge, education and skills of its members. Four years later, that need was met with the launch of its farrier credential program.
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Don’t Let Quarter Cracks Slow Your Clients

Understand the pitfalls for better patching of performance horses
Understanding how quarter cracks occur is critical to managing the injury, not to mention keeping the horse going. Wellington, Fla., farrier Curtis Burns classifies quarter cracks into three categories — concussion, rotational and blunt trauma.
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Avoid Undesirable Clients By Asking These 6 Questions

Red Velvet Rope Policy guards Wisconsin farrier’s hoof-care practice from troublesome horse owners
Surviving the rigors of the farrier industry often relies on whether you can build a clientele that helps to make ends meet. On the other hand, the survival of your sanity often depends upon the quality of your clientele, rather than the quantity.
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Molding Better Backyard Horse Clients

Communication and motivating owners are keys to managing hoof care
One of the stone cold, lead pipe locks in the industry is that the overwhelming majority of farriers work on backyard horses. Only 8% of all farriers do not have a single backyard horse client, according to American Farriers Journal’s 2016 Farrier Business Practices Survey, which starts on Page 22. That percentage has not moved appreciably in 14 years. It’s a safe bet that the needle won’t move in the foreseeable future.
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2016 Farrier Business Practices Survey

How Does Your Business Measure Up?

Data gleaned from the only industry-wide benchmark survey of its kind let you compare your business with other footcare operations
Data from the exclusive American Farriers Journal “Farrier Business Practices” survey offers essential information to help you evaluate how well your business compares with those of other footcare professionals. Compiled every 2 years, farriers not only use this data for business analysis purposes, but also rely on this data when raising trimming and shoeing prices.
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