When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?

Check out the latest in business practice products from some of the industry’s leading suppliers.

There are endless ways to improve your practice. An idea of improved efficiency can save your time and health. A business tip may help you keep more of your hard-earned money. Often, great ideas in these areas come from other farriers who have picked them up along the way. Todd Allen of Vandergrift, Pa., Matt Cooper of Cleveland, Texas; and David Nicholls of West Sussex, England, will present their ideas for you to implement into your practice as soon as you get home. This fast-paced session allows each presenter 1 minute for each idea, so the presenters can cover as many ideas as possible in the time allowed.

We covered 25 of Todd Allen, Matt Cooper and David Nicholls' tips from the International Hoof-Care Summit in the April issue of American Farriers Journal. Here, you'll find 17 more tips to help improve your practice.

Wellington, Fla., farrier James Gilchrist details how he made his way through the ranks of the farrier business.