Items Tagged with 'advertising'

ARTICLES

Using A Marketing Plan To Promote Your Practice

Strategic planning combined with outside resources can help promote and grow your farrier practice
There is no argument that farriery is a male-dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Aus­tralia we have trimming schools filled with female recruits.
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Use Your Rig To Boost Your Bottom Line

Farriers share ideas for cutting costs and generating revenue
You work hard to make a living with your farrier rig. Perhaps it’s time to allow your rig to do some of the heavy lifting. There are a number of ways to let your rig shoulder the economic load including charging for your time behind the wheel, advertising and selling products.
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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Q&A

New Location

If you have moved or were to move to a new location, how would you go about establishing your new practice? Would you begin working on this prior to your arrival?
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Make Shoeing a Business, Not an Alternative Lifestyle

Freedom is great, but you have to manage your income and expenses to earn a long career and a comfortable retirement

Even if you love shoeing for a living, remember that you’re in it for the money, warns farrier Brian Robertson of Owosso, Mich. “When you wake up in the morning, you have got to be a businessman; from the minute you wake up until the minute you are off the clock,” he says.


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Reading Between The Lines

A Glossary Of Terms For Horse Buyers

Working in the world of horses, moving from stable to stable, farriers have the knowledge to offer insights about horses that clients are considering buying.

So one of your clients is looking to buy another horse? And you’ve been asked for advice? It’s no wonder.


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Free Clinic And A Free Shoeing Equals More Clients

California farrier Nigel Starkey has an innovative way of combining advertising with education
The crowd gathers in a barn on a Saturday or Sunday morning in southern California. It’s a group of horse owners who are looking for answers to their hoof questions, who want to learn more about their horses’ feet or who are looking for a new shoer. But, no matter the reason, they’re all here to see one person — Nigel Starkey.
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