Business Practices

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Local Association Spotlight

Meader Supply Hosts Farrier Appreciation Day for the 23rd Consecutive Year

New Hampshire farrier supply shop thanks its customers each spring with a free clinic, lunch and store discounts
For the past couple of months, American Farriers Journal has been promoting National Farriers Appreciation Week, which runs July 8-14. Each year we encourage the equine community to take the time to recognize the dedication and hard work of farriers.
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Going With the Dogs

Some farriers think it’s fine while others think it’s a huge mistake to take dogs along on barn calls
A survey found 91% of farrier families have one or more dogs. Among those families with a dog, 26% of farriers regularly take a dog along on trimming and shoeing calls. Another 36% occasionally take a dog along, while 39% never take their dog.
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Forging a Business on the Side

Sharpening drill bits used in a local mining operation provides supplemental income for a Utah farrier
There are still plenty of horseshoers out there who see their business drop off considerably during the winter months. Some farriers deal with this by trying to make sure their shoeing book includes as many horses that will be used year-round as possible. Others put in long hours during the peak-riding season, reasoning that every extra horse they work on during that period takes the place of one they don’t see during the slow winter months.
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Use Facebook to Improve Marketing

Through recent changes and established practices, Facebook has several tools to help farriers attract new business and reach out to current clients
One of every seven people worldwide has a Facebook account. Some check Facebook the minute they get up, and it’s often the last thing they do before hitting the hay.
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The Hoof-Care Bottom Line

10 Tips for a More Profitable Backyard Horse Business

A professional approach to your practice and clients will pay off
Providing hoof-care for backyard horses or pleasure horse owners in a smaller geographical area is the mainstay for many long-established farriers as well as those just beginning their business. There are many rewards and challenges, as well as limitations involved with conducting business with backyard horse owners.
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Shoeing for a Living

Purpose Driven Footcare

On a day that featured a variety of breeds and disciplines, the constant within Taylor Keenan’s practice was quality hoof care delivered with sound reasoning
Have an understanding of the how and why when making hoof-care decisions. Keenan says you are on the wrong path when you can't explain your methodology to clients. Every horseshoer knows a farrier who found the trade after previously pursuing one, two or maybe more alternative careers.
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