Business Practices

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Shoeing's Dirty Dozen

Trimming seconds from these areas will improve your efficiency and pay off in an improved bottom line
When clients hire you to work on their horse's feet, they also buy a little part of your life. We farriers sell our time, our skills and the investment in our equipment.
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Unscrambling All Those Footcare Credentials

Here’s an easy-to-use guide that explains what all those jumbled letters mean when it comes to hoof-care credentials
Over the years, a number of equine footcare groups have been established with the goal of encouraging continuing hoof-care education and establishing specific standards for horseshoeing and trimming work.
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Frank Lessiter
From the Desk of AFJ

Start Thinking About Raising Prices for 2013

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year.


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Farrier Tip

Ask Yourself These Questions

Who sets the prices for your practice: you or your clients?
You should increase your prices on a regular interval, such as once a year. Farriers are paid for the value they bring to the marketplace. It is useful to assess that value to determine a price structure that is representative of what the services are worth.
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Pat Tearney
From The Desk Of AFJ

Beyond 'Monkey-See, Monkey-Do' Hoof Care

Developing your ‘farrier vision’ is one way to become a better horseshoer
A big factor in separating the truly exceptional farrier from the competent might be developing your “farrier vision.” That’s the ability to “see” inside the foot, as well as to visualize not just the hoof, but also the hoof as part of the entire horse.
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