Jeff Cota

Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 30 years. A native of Maine, he is the Lead Content Editor of American Farriers Journal.

ARTICLES

Successful Farrier Website Owners Offer Helpful Tips

Internet sites remain an easy and affordable option to promote your hoof-care practice
In today's tech savvy culture, it's something of a rarity to discover a business that's not taking advantage of the near necessity of the Internet to boost the bottom line. Yet, many farriers remain steadfast in relying on word of mouth to build their clientele.
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Farriers Offer Valuable Apprenticeship Insights

Hoof-care professionals detail payment methods, advantages and disadvantages of teaching apprentices in new one-of-a-kind survey
More farriers across the country are increasing their production, enduring less physical stress and in turn boosting the industry, all after making one decision - hiring an apprentice. As a result, some show their appreciation with generous compensation.
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