Business Practices

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Shoeing for a Living

Good, Solid Shoeing in the Summer Heat

Michigan farrier finds sticking to the basics helps him build a successful shoeing practice
It's early, but one of Bill Ruh’s customers has apparently decided she’s stood quietly long enough. The farrier shakes his head as he describes her quick gallop toward freedom, across a west central Michigan bean field, in the general direction of nearby Grand Rapids.
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Minimizing Customer Phone Calls

The benefits of using e-mail and a Web site for your shoeing business
Jimmy Gifford uses his e-mail and Web site as business tools for scheduling shoeing appointments, answering questions about general customer concerns and communicating with other farriers about hoof problems.
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Response to Terrorism

Farriers speak out about the September 11th's effects on their business

Maybe you had just finished shaping a shoe at the anvil or were driving your truck to your next stop or under a horse when you heard about the September 11 attacks on America. No matter where you were or what you were doing, this national tragedy had an impact on your life and probably on your shoeing business. 


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