Business Practices

Carmen Theobold
From The Desk Of AFJ

Climbing Horseshoe Mountain

The first shoe I ever pulled off a horse took 45 minutes. My arms, hands, back and legs were screaming at me why are you doing this??? Beads of perspiration dripped into my eyes as my fingers gave their best death grip on tools that felt awkward and heavier with each passing second. Still, the shoe would not budge.
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2017 National Farriers Week: Farriers Spotlight

Welcome to the 6th annual National Farriers Week Farriers Spotlight!

In honor of the 19th annual National Farriers Week celebration (July 9-15, 2017), we collected these tributes from members of the equine community to recognize all of the hard work and dedication farriers put forth to keep our horses sound.


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Ideas for Improving the Perceived Value of Your Farrier Practice

Yes, you need to keep horses sound, but how your clients perceive you may have more to do with other factors
Teaching someone how to nail on a keg shoe, according to Bob Smith of Plymouth, Calif., isn’t the most difficult lesson. Of course, that doesn’t account for selecting the correct shoe, shaping it properly to the trim and other aspects of doing that job well. But to successfully run a farrier business takes investment — you need to know more than just how to shoe a horse.
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Thank You, Farriers

Farriers Spotlight features industry tributes for National Farriers Week
For the past few months, we have been asking the equine community worldwide to share their stories, pictures and videos with us for the 19th Annual National Farriers Week celebration this year from July 9 to 15. We received many submissions over the past several months, and here are a handful of the farrier tributes sent to us during that time.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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