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From The Desk Of AFJ

How's Your Reputation?

By Jeremy McGovern posted on January 9, 2015 | Posted in Business Practices, Clients
As independent business person, a farrier often takes the pulse of his or her hoof-care business. This includes monitoring cashflow, managing your inventory and balancing your books among other matters. But how often does a farrier consider his or her reputation?
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50 Best of 2014 Farrier Takeaways

Here’s a look back at the top ideas that hoof-care professionals shared in the pages of American Farriers Journal during the past year
January 1, 2015 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Equipment, Forging, Diseases, Lamenesses, Nutrition, Safety & Healthcare, Shoeing, Therapeutic Shoeing, Trimming
Here’s a look back at the top ideas that hoof-care professionals shared in the pages of American Farriers Journal during the past year.
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Getting The Client’s Buy-In On Hoof Care

Farriers have various strategies to encourage horse owners to be involved in their horse’s footcare
By Heather Smith Thomas posted on January 1, 2015 | Posted in Clients
When the owner takes an active role in hoof care the farrier and, ultimately, the horse are the beneficiaries. However, it can be difficult to get that buy-in with novice horse owners because many of them are new to owning horses and inexperienced in their understanding of equine care and handling.
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From The Desk Of AFJ

Great Time To Thank Your Clients

By Red Renchin posted on December 12, 2014 | Posted in Clients

We all would rather do business with people that we know like, and trust. In the farrier industry, where both economic and emotional factors can come into play, it is essential to have that connection.


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From The Desk Of AFJ

In My Day ...

By Jeremy McGovern posted on December 5, 2014 | Posted in Clients

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.


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From The Desk Of AFJ

Be Your Client's Footcare Expert

By Jeremy McGovern posted on November 5, 2014 | Posted in Business Practices, Clients
This past weekend, I attended the Cornell Farrier Conference. Steve Kraus and the team at Cornell deserve much praise for putting together a great agenda. Nearly 75 farriers returned home from the university with great hoof-care information from the leading farriers and veterinarians.
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From the Desk of AFJ

Finding and Delegating to the Expert

By Jeremy McGovern posted on November 5, 2014 | Posted in Clients

The signal-to-noise ratio of the Internet requires filtering by the equine enthusiast. The accessibility of information has empowered horse owners, which has advantages and disadvantages for the farrier.


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Red Flags for Farriers

Recognize Different Types of Problematic Clients

Identifying traits of problematic clients will help you determine which ones to keep
By Bob Smith posted on November 1, 2014 | Posted in Clients
I'm sure you have clients who raise your blood pressure as soon as you see their name on your schedule. After years of hard work building a solid business, getting rid of clients seems to fly in the face of your desire to increase your client base and income. But firing clients may just be what your business and your mental health need.
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At Doc Foal's, we manufacture The Black Pads and The Black Pads PLUS (featuring embedded magnets and copper). Our hybrid pads work seamlessly with your choice of conventional horseshoe, combining metal for structure with polyurethane for exceptional comfort and shock absorption. Designed as a...
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Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.
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