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Red Renchin
From The Desk Of AFJ

Great Time To Thank Your Clients

By Red Renchin posted on December 12, 2014 | Posted in Clients

We all would rather do business with people that we know like, and trust. In the farrier industry, where both economic and emotional factors can come into play, it is essential to have that connection.


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From The Desk Of AFJ

In My Day ...

By Jeremy McGovern posted on December 5, 2014 | Posted in Clients

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.


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From The Desk Of AFJ

Be Your Client's Footcare Expert

By Jeremy McGovern posted on November 5, 2014 | Posted in Clients, Business Practices
This past weekend, I attended the Cornell Farrier Conference. Steve Kraus and the team at Cornell deserve much praise for putting together a great agenda. Nearly 75 farriers returned home from the university with great hoof-care information from the leading farriers and veterinarians.
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From the Desk of AFJ

Finding and Delegating to the Expert

By Jeremy McGovern posted on November 5, 2014 | Posted in Clients

The signal-to-noise ratio of the Internet requires filtering by the equine enthusiast. The accessibility of information has empowered horse owners, which has advantages and disadvantages for the farrier.


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Red Flags for Farriers

Recognize Different Types of Problematic Clients

Identifying traits of problematic clients will help you determine which ones to keep
By Bob Smith posted on November 1, 2014 | Posted in Clients
I'm sure you have clients who raise your blood pressure as soon as you see their name on your schedule. After years of hard work building a solid business, getting rid of clients seems to fly in the face of your desire to increase your client base and income. But firing clients may just be what your business and your mental health need.
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Red Renchin
From The Desk Of AFJ

Farriers Hold Client Respect

By Red Renchin posted on September 18, 2014 | Posted in Clients
One complaint I have heard from many farriers is their clients and others in the horse community lack respect for them. This is true among a small number of people who have no concept of what we do or lack a fundamental understanding of the importance of quality footcare (and the farrier's role in that).
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Foundations Clinic

Date: 10/23/26
Location: Fenwick, NS
Brier Equestrian & Wellness Centre presents Foundations Clinic on Friday, Oct. 23, 2026, in Fenwick, Nova Scotia. Hall of Fame farrier Ada Gates Patton is the clinician.
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Doc Foal's | The Black Pads

At Doc Foal's, we manufacture The Black Pads and The Black Pads PLUS (featuring embedded magnets and copper). Our hybrid pads work seamlessly with your choice of conventional horseshoe, combining metal for structure with polyurethane for exceptional comfort and shock absorption. Designed as a...
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Sunrise Farrier Supply

We are here to support you.

We stock a wide range of high-quality products from trusted brands to ensure durability, performance, and reliability in every job you undertake. Our extensive inventory of horseshoe products and farrier tools means you can find everything you need in one place, saving you time and effort. Your satisfaction is our top priority. We are committed to providing excellent customer service, prompt shipping, and hassle-free returns.

Equilox

Equilox International

Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.
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