We all would rather do business with people that we know like, and trust. In the farrier industry, where both economic and emotional factors can come into play, it is essential to have that connection.

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.

The signal-to-noise ratio of the Internet requires filtering by the equine enthusiast. The accessibility of information has empowered horse owners, which has advantages and disadvantages for the farrier.

If a horse you work with ends up in a vet clinic, what's your reaction?