Clients

Briefings: July/August 2020

A number of farrier industry companies have been trying to limit the financial reach of 2 years’ worth of escalating costs that have come in the wake of tariffs and quotas imposed on steel and aluminum imports into the United States.
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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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