American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

Horse entries can be attached to invoices and texted or emailed directly to the client. Images: Equinet
Maintaining horse records, inventory, scheduling and accounting take up time. They’re the necessary but tedious parts of operating a business. In the last year, over 50% of farriers who responded to the American Farriers Journal Farrier Business Practices Survey reported that they use pen and paper to account for these various aspects of their business. While this doesn’t mean it’s their only method of recordkeeping, it speaks to its popularity. Pen and paper is straightforward, but it’s not always reliable.
When written spontaneously on nearby paper or not all stored in one place, horse records and scheduling are liable to get lost or forgotten, which can tarnish a farrier’s professionalism in the eyes of the client. Paper records are also vulnerable. They can be torn, smudged, damaged by water or fire or otherwise rendered unreadable. Important accounting, invoicing or tax documents can be lost or misused.
One way to keep records safe and secure is to maintain them digitally. For farriers, one of the newest private and secure options is the EQUINET app by Mustad.
“This is the business app for farriers that’s going to save you time, give you peace of mind and level up your business,” says Tim Shannon of Mustad at the 2026 International Hoof-Care Summit. “Mustad has horseshoes, nails, rasps and all the tools you need as a professional farrier. We sponsor clinics and help local associations. So, we started thinking, ‘What else can we do to help farriers?’”
“A good scheduling system can give you…