Takeaways
- Demand for farrier products in Europe is expected to rise 5% each year between now and 2031.
- Look for the growing popularity of digital radiographs and sophisticated hoof-care analysis software.
- Animal welfare issues will help expand the farrier tool market.
Valued at $180 million (U.S.) in 2022, the European market for farrier products is projected to reach $284 million by 2031.
According to the Willington, Del.,-based Transparency Market Research group, this growth is due to rising awareness about equine hoof care, an increase in horse ownership for both leisure and competitive activities and heightened investments in product innovation.
Market Size & Growth
In 2022, the European farrier product market reached $180 million, reflecting the growing demand from both amateur and professional sectors. As equestrian sports, equine-assisted therapy and recreational riding continue to gain popularity, the farrier product market is set to grow at a 5.2% compounded growth rate, which translates into $284 million by 2031. This is attributed to technological advancements in farriery tools and materials, an increased investment in equine health by horse owners and a renewed industry-wide focus on sustainability and safety.
The primary driver is the surge in recreational and competitive riding activities, which necessitates more frequent and professional hoof care, as does increased emphasis on animal welfare regulations across the European Union.
Major European contributors to this expected growth include the United Kingdom (U.K.), Germany, France, Italy, Spain, the Netherlands and the Nordic countries. The U.K. offers its rich equestrian tradition and large base of trained farriers, while Germany and France contribute significantly through a high demand for competitive equestrian gear.
Italy and Spain are increasingly investing in horse care, particularly in response to a growing tourism-based equine economy. Sweden and Norway are showing interest in ecofriendly and ergonomic farrier solutions due to strong regulatory frameworks that support animal welfare and product safety.
Market Trends
Digital farriery (3-D radiographs and hoof analysis software) is gaining traction, offering more precise and tailored hoof-care solutions. There’s also a noticeable trend toward developing more ergonomic tool design to reduce fatigue and injury among farriers.
