7 Major Footcare Concerns Among Horse Owners

  1. Wrong shoe size
  2. Bad trimming
  3. Long toes
  4. Underrun heels
  5. Wrong hoof angles
  6. Lameness
  7. Hoof imbalance

— 2020 American Farriers Journal survey on why horse owners change farriers

How Effective is Social Media in Marketing Your Footcare Business?

Data compared from two horse owner surveys conducted in 1993 and 2020 indicate several differences as reasons for switching horseshoers.

Social Media
% of Farriers Ranking
Effective or Very Effective
Facebook 29%
Instagram 8%
Other Social Media 5%
LinkedIn 1%
Twitter 1%

— 2020 American Farriers Journal Business Practices survey





IHCS 2023

Friday's Farrier Facts & Figures is brought to you by the International Hoof-Care Summit.

The International Hoof-Care Summit is returning to the Duke Energy Center and Hyatt Regency in Cincinnati, Ohio Jan. 24-27, 2023, for 4 days of focused learning that will change your footcare practice forever. With over 75 hours of classes, roundtables, lectures, networking, camaraderie and the world’s largest hoof-care products trade show, the 20th annual Summit is the best way for you to learn successful techniques and business-building strategies from today’s top footcare experts. Network with hoof-care professionals from around the world and get ideas and advice to meet your specific needs and interests. Learn more and register here.

Register today.