7 Major Footcare Concerns Among Horse Owners

  1. Wrong shoe size
  2. Bad trimming
  3. Long toes
  4. Underrun heels
  5. Wrong hoof angles
  6. Lameness
  7. Hoof imbalance

— 2020 American Farriers Journal survey on why horse owners change farriers

How Effective is Social Media in Marketing Your Footcare Business?

Data compared from two horse owner surveys conducted in 1993 and 2020 indicate several differences as reasons for switching horseshoers.

Social Media
% of Farriers Ranking
Effective or Very Effective
Facebook 29%
Instagram 8%
Other Social Media 5%
LinkedIn 1%
Twitter 1%

— 2020 American Farriers Journal Business Practices survey





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The International Hoof-Care Summit — 2021 Virtual Clinic Series will deliver practical, ongoing education to accommodate the busy farrier’s schedule through an online learning experience featuring an unprecedented series of Virtual Clinic presentations released throughout 8 months during 2021.

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