Items Tagged with 'pricing strategies'



Work Wisely With An Eye On The Future

A few years ago, my bad back ended my ability to get under horses. I still help other farriers shoe horses, but I don’t get under them anymore. My back was not injured from horses. It was ruined by crawling in and out of trucks to get what I needed — from having an inefficient rig. I hurt myself more by lifting anvils than I ever did picking up a horse’s foot. When you’re short as I am, you have to get it way above belt level to get it back into the truck.
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Double-Barreled Hoof-Care Advice

Tackling Client Headaches

Sometimes it’s tough to know what to do with some client decisions

At last winter’s fifth annual International Hoof-Care Summit in Cincinnati, two veteran farriers tackled a number of the most frequently asked questions about the footcare industry. For the second straight year, this “Point/Counterpoint” discussion was among the highlights of this annual event.

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Online with the Farriers' Forum

More on Overcoming Pricing Concerns

I’ve been in the business for almost 5 years and have not increased my shoeing or trimming prices. I am now going to increase them, but am trying to find out what others are charging and what other shoers think about mailing a letter to clients regarding the increase. I’m not sure how to go about addressing the issue with my clients.
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