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Travis Koons
Shoeing for a Living

The Reluctant Remedial Shoer

California farrier Travis Koons finds success relying on a minimalist approach in therapeutic cases
By Jeff Cota posted on March 10, 2018 | Posted in Business Practices, Clients, Forging, Diseases, Lamenesses, Therapeutic Shoeing, Trimming
“You don’t want to shoe lames horses, trust me.” Bob Marshall tried to warn the confident young farrier, but the then 18-year-old Travis Koons had made up his mind. The Hemet, Calif., youngster had printed business cards, announcing that his farrier practice specializes in pathological, remedial and corrective horseshoeing.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
By Jeff Cota posted on July 3, 2017 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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Q&A

Scheduling Your Clients

How often do you see the horses on your books? What influences how often you see these horses for trimming/shoeing?
February 1, 2013 | Posted in Business Practices, Shoeing, Trimming
How often do you see the horses on your books? What influences how often you see these horses for trimming/shoeing?
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Farriers' Roundtable

What’s the best way to handle a client or barn that always seems to have extra horses for you to do when you arrive? It throws off the rest of the day’s schedule.
January 1, 2012 | Posted in Clients
Your response will depend upon your view of your life and business.
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Esco Buff
The Hoof-Care Bottom Line

Laying Out Your Ground Rules

A respective responsibilites list sets guidelines
By Esco Buff posted on September 1, 2009 | Posted in Clients
A Respective Responsibilities List documents the general operating procedures for your farrier business, as well as your responsibilities to your client and their horses.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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