With nearly 1,200 horse farms in Ocala's home county of Marion, the equine industry is big business. But ample opportunity doesn't guarantee success.

If a horse you work with ends up in a vet clinic, what's your reaction?

You have to take the good with the bad when it comes to technological advances making our lives easier. I recently spoke with a two farriers independently who each bemoaned a string of poor client interactions. That's not a new subject, but what struck me was how technology has changed the client-farrier interaction.