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From the Desk of AFJ

The Legacy of Change

By Jeremy McGovern posted on April 6, 2019
In the April 2019 issue of American Farriers Journal, we celebrate the legacy of Hall of Fame farrier John Marino, who passed away in March 2019. As you will see in the article in this issue, he had a tremendous impact on the farriers who knew him. He had a lengthy horseshoeing career that took him from the East Coast to the Lone Star State.
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From The Desk Of AFJ

Rebranding Unwanted Horses

By Jeremy McGovern posted on February 2, 2019 | Posted in Clients, Business Practices
When there is an unpleasant reputation around something, one way to reshape public perception is by changing the common terminology used. For example, when West Side business people of New York City wanted to erase the rough and crime-ridden reputation of the historic neighborhood of Hell’s Kitchen, they declared it should be known as “Clinton.”
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Veterinarian-Farrier Relationships Flourish When Egos aren’t in the Way

By David Ramey posted on December 15, 2018 | Posted in Clients, Business Practices
I enjoy discussing veterinarian-farrier relationships. This subject reminds me of a quote from the legendary Baltimore Sun writer H.L. Mencken: “For every complex problem there is a solution that is clear, simple and wrong.” There’s not an easy answer to the question on improving veterinarian-farrier relationships because we are complex individuals.
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From the Desk of AFJ

3 Lessons on Managing Clients

By Jeremy McGovern posted on October 27, 2018 | Posted in Clients, Business Practices
Back in January 2013, Delaware, Ohio, farrier Dean Moshier was invited to be on an online radio show, Stable Scoop, on Horse Radio Network. In it, he discussed a top 10 list of what most farriers wanted their clients to know. Over the last 3 years, these questions and answers have evolved, mainly influenced by client interactions within Moshier’s practice.
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Anatomy, Trimming & Hoof Protection

Date: 11/07/26
Location: Bristol, TN
Progressive Hoof Care Practitioners is conducting a 3-day Anatomy, Trimming and Hoof Protection Clinic in Bristol, Tenn. The clinician is Lorie Fleenor.
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