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Articles by Jeremy McGovern

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Shoeing for a Living

Who Are You Working For?

A day spent with Illinois farrier Tom Rock reinforces that a successful hoof-care practice is built on a commitment to providing footcare on an individual horse’s basis and solid business practices
By Jeremy McGovern posted on March 1, 2013 | Posted in Business Practices
Tom Rock, like other farriers, is a strong advocate of pursuing hobbies and interests outside of the equine world. He’s a knowledgeable farrier and a solid horseman, but says if you don’t “get away” from it once in a while, you’ll burn out. The Wadsworth, Ill., farrier has a few pursuits outside of farriery to relax — chief among these being golf.
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The Backyard Horse

When it’s Time to End a Business Relationship with Backyard Clients

The reasons may differ, but to have a long, prosperous career with backyard clients, it means you likely will have to fire some of them
By Jeremy McGovern posted on December 1, 2012 | Posted in Business Practices, Clients
Backyard horses are a part of most farrier practices. Sometimes there is a need to part ways with these clients, either through unacceptable conditions or a desire to improve the bottom line. It doesn't matter what level or discipline of horses you work with, sooner or later you are going to part ways with some clients.
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Understanding What You See Before, During and After

You can’t deliver hoof care without building a thorough and consistent system of evaluating horses’ feet
By Jeremy McGovern posted on December 1, 2012 | Posted in Education
There is a joke that if you ask a group of 10 farriers about the right way to trim a foot, you'll get 10 different answers. There are dozens of variations to this joke, from the number of farriers, what they can't agree on and how many responses you'll get.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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