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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lessitermedia.com
Articles

ARTICLES

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“Diplomatic Skills” Needed When Stumbling is Due to Rider Error

It’s never easy to tell one of your clients to lose 150 pounds, buy a new horse with better conformation or to sign up for riding lessons
By Frank Lessiter posted on September 11, 2017 | Posted in Clients, Education, Lamenesses, Shoeing, Therapeutic Shoeing
No farrier wants to have a tough client conversation about how rider error may be impacting a horse’s behavior. And when you have to be blunt and explain how rider error rider is the cause, it’s time to bring your “diplomatic skills” into play.
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2016 Farrier Business Practices Survey

How Does Your Business Measure Up?

Data gleaned from the only industry-wide benchmark survey of its kind let you compare your business with other footcare operations
By Frank Lessiter posted on November 7, 2016 | Posted in Clients, Business Practices, Education
Data from the exclusive American Farriers Journal “Farrier Business Practices” survey offers essential information to help you evaluate how well your business compares with those of other footcare professionals. Compiled every 2 years, farriers not only use this data for business analysis purposes, but also rely on this data when raising trimming and shoeing prices.
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Farrier Urges American Horse Council To Back Footcare Standards

It would entail development of a program to include education, training and eventual licensing of all farriers
By Frank Lessiter posted on November 30, 2015 | Posted in Business Practices, Education
For more than 4 decades, Walt Taylor has favored the licensing of farriers. But for years the founder and long-term president of the American Farrier’s Association (AFA) accepted the wishes of the AFA membership to develop an in-house certification program as an alternative to licensing.
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Foundations Clinic

Date: 10/23/26
Location: Fenwick, NS
Brier Equestrian & Wellness Centre presents Foundations Clinic on Friday, Oct. 23, 2026, in Fenwick, Nova Scotia. Hall of Fame farrier Ada Gates Patton is the clinician.
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Doc Foal's | The Black Pads

At Doc Foal's, we manufacture The Black Pads and The Black Pads PLUS (featuring embedded magnets and copper). Our hybrid pads work seamlessly with your choice of conventional horseshoe, combining metal for structure with polyurethane for exceptional comfort and shock absorption. Designed as a...
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Sunrise Farrier Supply

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Equilox

Equilox International

Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.
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