Clients

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Give Your Practice A Technological Advantage

Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level. Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the most recent American Farriers Journal Farrier Business Practices Survey.
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Identify Problem Clients and Discharge Them

As your shoeing career pro­gresses, you are going to have clients who raise your blood pressure as soon as you see their name on your schedule. After working hard to build a solid business, getting rid of clients seems to fly in the face of your desire to increase your client base and income. But firing clients just might be what your business and your mental health need.
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Ask the Right Questions Before Hiring Clients

Hi, you’re a farrier, right? Can you come out here and shoe my horses?” Every farrier takes a phone call like this. In an ideal and unrealistic world, clients come prescreened. Instead, it’s necessary to ask questions and gain some knowledge about that horse and client before you say “yes.” Every farrier has certain questions to ask potential clients.
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