Expanding your Learning is the Success Key for 2009

Expanding your footcare education, communicating more effectively with clients, keeping costs in line and becoming a much better business manager are keys to success in the footcare profession during the coming year.

This was the consensus among farriers that AFJ editors talked with during the annual meeting of the American Association of Equine Practitioners in mid-December in San Diego, Calif. While admitting that 2009 may be a different year, these farriers pretty much think they will do well in 2009.

John Suttle is one who is not worried about 2009. The Valley Ford, Calif., farrier says progressive farriers should do fine as they adapt to the changing needs of clients. He also believes more education in all aspects of the footcare business is essential for your success.

More Learning, More Income

Bill Mayfield of Eagle, Wis., says you can’t afford to stop learning. “You’ve got to keep up on all of the very latest footcare ideas through investing in continuing education,” says the frequent International Hoof-Care Summit attendee. “I continually invest in education and let clients know that it definitely pays off with their horses. You can’t increase your skills or improve your business if you’re not serious about learning.”

Mike DeLeonardo of Salinas, Calif, agrees that more education is critical. “Shoers who aren’t using good business management practices aren’t going to be as well off as those who do,” he says.

DeLeonardo says successful farriers know the cost of doing business, the cost of labor and are able to…

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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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