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Frank Lessiter
Frankly Speaking

The U.S. Equine Industry Is Gearing Up For A Comeback

By Frank Lessiter posted on September 1, 2015 | Posted in Business Practices
Results from recent surveys of both horse owners and farriers indicate there are more positive signs for growth in the equine industry than we’ve seen in nearly a decade. While we’re not yet ready for a return to the glory times that took place prior to the 2008 recession, there’s data to indicate better times are ahead for farriers, footcare product suppliers, horse owners and trainers alike.
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Frankly Speaking

Retirement Is In The Works For One Of Our AFJ Staffers

By Frank Lessiter posted on May 8, 2015
In January of 1986, my wife, Pam, and I interviewed Alice Musser for the position of trade show coordinator with our family publishing company. We had a turnover in this position only 6 weeks before the next late-winter show. We quickly learned that there were many loose ends that hadn’t been taken care of for this upcoming event that included 225 trade show booths and 1,800 attendees.
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Jeremy McGovern
Frankly Speaking

Reputations Suffer When Facebook Goes Awry

By Jeremy McGovern posted on April 1, 2015 | Posted in Business Practices
Among social media sites, Facebook far and away is the most popular among farriers. In part, this popularity is based on two benefits of Facebook: promoting businesses on a local level and discussing footcare with peers on an international stage. But there is a responsibility to conduct oneself as a professional on Facebook to protect that business.
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Jeremy McGovern
Frankly Speaking

The Importance Of Moving Beyond Your Mistakes

By Jeremy McGovern posted on March 1, 2015 | Posted in Business Practices
At the 2015 International Hoof-Care Summit, Dave Farley delivered the closing remarks, which fired up attendees to return home and work to excel in their footcare practices. The short presentation hit the mark and several attendees say that it was a highlight of their experience. You can hear that speech in its entirety at americanfarriers.com/farleyspeech.
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Frankly Speaking

Make The Little Things Into Big Things

By Jeremy McGovern posted on January 1, 2015 | Posted in Education
Topics on farrier-veterinarian relationships always are popular discussions and can often stir up a hornet’s nest. When it does, the speaker tends to focus on the differences of responsibilities and how the two professions should interact.
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Frankly Speaking

Should Your Kid Become A Farrier? Or An Equine Vet?

By Frank Lessiter posted on December 1, 2014 | Posted in Education
Let's say you have a teenager who has grown up around horses and seems interested in pursuing a career in the equine industry. He or she has watched you succeed as a farrier and also has seen all the good work your family's veterinarian has done to keep horses in good health.
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Frankly Speaking

New Concerns Occur With Pasture-Induced Laminitis

By Frank Lessiter posted on May 1, 2014 | Posted in Diseases
As the grass starts to grow and turn green this spring, many of your footcare clients will be concerned about potential laminitis problems. While it's a legitimate concern, some data I've come across recently from Rutgers University researchers indicates there may be other laminitis issues than just lush grass.
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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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Mapping the Equine Hoof

Mapping the Equine Hoof

Lubbock, Texas, farrier Blane Chapman demonstrates Professor William Russell’s hoof mapping technique, which he utilizes on each of the horses that he shoes.
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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.

Kawell USA

Kawell began as a university project geared towards innovation, problem solving, and maintenance services for the veterinary industry. Over the last few years we have worked with specialized companies and professionals in order to develop the theoretical and technical basis needed to design and manufacture a therapeutic product for the care of horses and prevention of disease.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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