If you're a farrier who owns a Harley-Davidson, you know by now that the 100th anniversary of the world’s most famous motorcycle company is coming up in late August. And, you also know that the parties, parades and festivities are taking place in Milwaukee, Wis., which is the area that’s also the home to the offices of American Farriers Journal.

With an opportunity to meet this special brand of farrier, American Farriers Journal is inviting Harley-riding horseshoers and suppliers to stop by the magazine offices in Brookfield, Wis., on Wednesday Aug. 27 between 9 a.m. and 4 p.m., the day before the events kick off. 

Milwaukee Prepares For Party Of A Lifetime

The official start of the Harley 100th anniversary party is Thursday, Aug. 28 at Milwaukee’s lakefront with events running through Sunday, Aug. 31. 

To get an all-access pass to the events, Harley riders need to buy a ticket beforehand for $50 (plus $5 for tax and ticketing and handling fee). For more information on this process and all Harley activities, visit the company’s Web site at www.harley-davison.com

A portion of the money from the tickets and events is going toward raising funds for muscular dystrophy research and to provide support program services for adults and children with neuromuscular disease.

Your ticket gets you into all of the Harley exhibits and demonstrations. You’ll also have the opportunity to be among the first people to see the 2004 Harley and Buell motorcycles, displayed within the festival grounds. The recently renovated Milwaukee Art Museum is offering Harley riders, who have a ticket to the festivities, a one-time pass into the museum to see exhibits that will be of special interest to Harley riders.


95TH ANNIVERSARY BASH. Sulphur, Okla., farrier Lee Liles showed up at the 1998 Harley reunion with this shoeing rig.

There also will be many free events. On Saturday, Aug. 30, 10,000 Harleys will ride through the streets of Milwaukee for a huge parade. Riders who have raised more than $5,300 for the Muscular Dystrophy Association will be taking part in this massive parade. Also, on Sunday, Aug. 31, there will be a free, non-ticketed event featuring plenty of music and fireworks. 

No matter how you decide to spend your Harley weekend, make sure to take the trip to Milwaukee and celebrate with your fellow riders. place to do it than in the relaxed atmosphere of our office. 

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HOT HARLEY. Brian Hall from Union, Ky., has 71 horseshoes and numerous tools painted on his 1994 Harley-Davidson motorcycle that he uses to promote his shoeing business.

Celebrate With Other Farriers

The day before the big event begins, the American Farriers Journal staff is extending a special invitation to stop by the magazine’s offices in nearby Brookfield, Wis., which is 14 miles west of Milwaukee’s Lake Michigan shoreline. 

Showcase your Harley in our parking lot with fellow farriers while sipping and snacking on free refreshments provided by American Farriers Journal. Our staff enjoys meeting with farriers from around the country and there’s no better place to do it than in the relaxed atmosphere of our office.

You’ll have the opportunity to talk horseshoeing, Harleys or anything else you wish with people you know who have at least two common interests as yourself – great motorcycles and working in a great profession. A number of farriers and suppliers have already indicated that they plan to be with us on this day.

Our staff will be on hand to answer any questions you might have about the magazine. If you have any concerns, suggestions or story ideas, this is the perfect time for a face-to-face meeting with the people who work for you at American Farriers Journal. 

So, be our guest on Aug. 27 to get your Harley experience started off right. For information about the American Farriers Journal event, to let us know you will be are coming or to get directions to our office, call Alice Musser at (800) 645-8455 or e-mail info@ lesspub.com.