How farriers structure their pricing depends on their location, age, personal expenses and business management strategies. Though someone’s operation in Oregon may not look the same in Texas or South Carolina, it’s important to understand national business trends to set yourself up for success. 

Each year American Farriers Journal conducts the Farrier Business Practices Survey to establish a baseline for the hoof-care industry. The survey — made possible by Anvil Brand, Glue-U, Hoof MD and Vetericyn — is sent to farriers across the United States to help you evaluate your business. It is not sent to owners, suppliers, equine veterinarians or educators and is the only intensive survey of its kind dedicated solely to horseshoers. 

When determining how to charge for services for an upcoming year, look at your expenses and economic situation, how much is spent on supplies and continuing education and compare your pricing with your peers.

Pricing data from the Business Practices Survey is taken from full-time farrier respondents and represents gross income before taxes and other yearly expenses. Current survey data shows that farriers make an average of $135,736 across the country. Regionally, this varies. Respondents in the Northeast reported the highest income, while farriers in the Far West recorded the lowest. 

It’s important to note that survey respondents vary by year, meaning income and charges fluctuate based on the sample of farriers answering the question. In 2026, American Farriers Journal received a 7% favorable response rate to the survey, where most surveys in…