For years, the industry has told farriers, “Know your cost of doing business.” That advice is right — but not exactly actionable. What goes where? How do you treat tools? How do you spread insurance, truck costs and admin time across each horse? Without a concrete framework, most people default to “what everyone else charges” and hope it works out.

This article introduces a clear, step-by-step Farrier Price Calculator that breaks your operation into sensible chunks, then turns those numbers into recommended prices per horse for shoeing and trimming. It’s designed for real-world use: quick to set up, flexible to maintain and easy to adjust as your books and costs change.

All downloadable Excel sheets have been pre-filled with sample values. Make sure to change them to match your business and your goals.

What the Calculator Does 

• Captures every cost you carry — from insurance and subscriptions to tools and travel.
• Separates long- and short-term assets (tools, truck, rig) and turns them into annual depreciation so their cost is fairly spread across the year.
• Tracks per-job consumables (shoes, nails, pads, pour-ins, rasps, hoof sealant).
• Accounts for vehicle costs — both the fixed annual pieces (insurance, registration, loan/lease) and the variable cost per barn (fuel, wear).
• Reflects your service volume by letting you input the number of shoeings vs. trims and how many cycles per year you do for each.
• Produces a recommended price for shoeing and trimming that covers labor, overhead…