Waiting for Clients to Show up is Costly

Here’s the normal amount of time a farrier will wait for a client who is late to a hoof-care appointment:

13% of farriers will wait 5-10 minutes.

43% will wait 11-15 minutes.

29% will wait 16-20 minutes.

7% will wait 21-25 minutes.

8% will wait 26-30 minutes.

— 2018 American Farriers Journal reader poll


Where Do Farriers Get Footcare Product Information?

Some 85% of farriers indicated that attending the International Hoof-Care Summit served as their main source for obtaining the latest footcare product information. This was followed by 63% of farriers who obtain the latest product information during visits to farrier supply shops.

Visits to internet websites were used by 46% of these farriers while 43% found valuable product information while attending local farrier clinics.

Some 37% of farriers gain essential product information from manufacturer literature and 24% utilize footcare related webinar sources. Some 27% of farriers also rely on other sources for footcare product ideas.

— Survey of attendees at 2019 International Hoof-Care Summit

Friday's Farrier Facts & Figures is brought to you by Markel Insurance.

Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.

In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.