Items Tagged with 'Client Education'

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Marketing Yourself Pays Off

When Rosevine, Texas, farrier Ralph Hampton meets someone for the first time, you can bet the topic will eventually turn to horses. Hampton admits that some of his colleagues don’t like, nor understand why he’s adamant about marketing his hoof-care practice.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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Teach Your Clients Well

When it comes to their horse's feet, owners see you as the real expert; so don't miss the chance to educate them about your work and the important role they play in it
Educating clients helps bring them onboard as part of the hoof-care team.
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American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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