Articles by American Farriers Journal Staff

Profit Margin & Why it Matters.png
2026 International Hoof-Care Summit

[Video] Profit Margin & Why it Matters

What is profit margin and how does a good or poor margin affects a business? It shows how people in less affluent areas can sometimes compete with more prestigious areas if they control their expenses. Paris, Ontario, farrier Andrew DeVisser explains these important factors.
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2026 International Hoof-Care Summit

[Video] Shoeing for Orthopedic Injuries

Platinum Performance's Matt Durham discusses equine tendon and ligament injuries, focusing on how different athletic activities create varying loads on structures, the healing process phases (inflammation, granulation, remodeling), and shoeing considerations during recovery.
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Identifying Lameness & Overview of Zoetis Solutions.png
2026 International Hoof-Care Summit

[Video] Identifying Lameness & Overview of Zoetis Solutions

Dr. Holly Helbig with Zoetis discussed lameness and regenerative medicine in horses. Lameness is the number one reason veterinarians are called out, even more than colic. She explained that osteoarthritis involves multiple joint structures and can result from athletic trauma, poor conformation, and the solutions that Zoetis provides.
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