Sarah Evers Conrad

Sarah Evers Conrad

Sarah Evers Conrad, owner of All In Stride Marketing, is a vet­eran equestrian journalist, editor of The Instructor maga­zine and a digital marketer who enjoys helping small businesses.

ARTICLES

How The Hoof Reveals Stress

While horses’ hooves undergo a lot of stress, appropriate farriery and a return to the functional foot model can help deal with signs of stress
Most people have experienced sore, aching feet at one point or another in their lives. After all, a 200-pound person exerts approximately 20 pounds per square inch (psi) of pressure on the ground.
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Migrating Clients Require Farrier Communication And Collaboration

As seasons change and horses move between locations, farriers in different states must work together to keep horse hooves healthy
Farriers spend a lot of energy, effort and expertise to keep their charges’ feet in tip-top shape so that their clients can continue year-round. Some farriers have clients who opt to migrate their horses to other locations beyond their “home base” for part of the year, such as those whose clients show during the winter in Florida.
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