Esco Buff

Esco Buff

Esco Buff, CF, APF, is a farrier in Web­ster, N.Y., and holds a PhD in bus­iness administration. He is a member of the Interna­tional Horseshoeing Hall of Fame.

ARTICLES

The Hoof-Care Bottom Line

Testimonials: A Powerful Marketing Tool

Endorsements of your work from satisfied clients can help your hoof-care business grow
Testimonials are written, audio or video reviews and comments from satisfied customers. They are unbiased recommendations of your service and products.
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The Hoof-Care Bottom Line

T.A.R.D.Y. Technique Will Keep You on Time

Scheduling appointments efficiently will keep your clients happy and relieve you of daily stress
A poorly arranged schedule can take on a life of its own, causing a lot of wasted time and aggravation for you as well as your customers. Many farriers face scheduling challenges every day. Most of these are due to not thinking about all the variables that can affect your schedule.
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The Hoof-Care Bottom Line

Making Sure Your Rig Is Legal

Ensuring your truck or truck-and-trailer combination has proper federal and state operating authority can save you from tickets
Recently, federal and state agencies have been increasing the number of traffic stops on pick up trucks and pick up truck-trailer combinations.
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The Hoof-Care Bottom Line

No Show, No Shoer

Wisdom shared from the archives of American Farriers Journal
Dealing with customers who are late or who do not show up for their scheduled appointment is a common issue for many farriers.
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The Hoof-Care Bottom Line

Increasing the Income of Your Farrier Business

There are more ways to bring in additional money than just by boosting your shoeing prices
Cutting expenses and investing wisely are good methods for improving your hoof-care business's bottom line. However, there are also many other ways to earn more money or increase your business income. Just as with cutting expenses, it takes a little imagination for any business to increase income, especially in these challenging economic times.
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