Articles by Esco Buff

The Hoof-Care Bottom Line

40 Business Terms Farriers Need to Understand

Knowing the language of business helps you put your hoof-care business on sounder footing and improves communication with clients from a business background.
As we get ready to begin a new calendar year, it's a good time for farriers to review their business practices and how they can improve their business performance.
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Recognizing and Treating Retracted Soles

Hard-to-spot condition can result in thin soles and pain
Retracted sole refers to a condition that several equine professionals have observed, but that has not yet been defined or described in any equine medical dictionary. There are only a few published or electronic references to retracted soles and to my knowledge, my work is the only source for pictures and radiographs.
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The Hoof-Care Bottom Line

10 Tips for a More Profitable Backyard Horse Business

A professional approach to your practice and clients will pay off
Providing hoof-care for backyard horses or pleasure horse owners in a smaller geographical area is the mainstay for many long-established farriers as well as those just beginning their business. There are many rewards and challenges, as well as limitations involved with conducting business with backyard horse owners.
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The Hoof-Care Bottom Line

Charging For Therapeutic Farrier Work

You can’t help injured horses for long if the cost of doing the work puts your hoof-care business on the critical list
Many farriers who express a desire for more challenging work avoid doing therapeutic farrier work or more complicated cases due to time restraints and pricing concerns.
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The Hoof-Care Bottom Line

Raising Your Rates and Keeping Your Customers

Do you break into a sweat at the very thought of raising your rates and having to tell loyal customers that you’re going to have to start charging them more? The biggest fear for many farriers is that many of their customers will walk away if they add even a tiny increase to their current prices.
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