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Ideas on Building and Maintaining a Brand
Two marketing-savvy farriers share how they’ve developed brands to represent their practices
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Business Practices
The Hoof-Care Bottom Line
Choosing The Business Structure That Best Fits Your Farrier Business
Pros And Cons Of Sole Proprietorship Vs. A Limited Liability Company
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Shoeing for a Living
Who Are You Working For?
A day spent with Illinois farrier Tom Rock reinforces that a successful hoof-care practice is built on a commitment to providing footcare on an individual horse’s basis and solid business practices
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Rising Shoeing Star
Three Farriers Recognized As Future Footcare Leaders
A trio of horseshoers who have developed excellent footcare businesses 3 years after graduating from horseshoeing school were honored at the 2013 International Hoof-Care Summit
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From The Desk Of AFJ
Shoe Where The Money Is, Or Where The Heart Is?
The lucky (or are they smart?) get to do both
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Top Articles
Current Issue
American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Basic Farriery Keeps Horses Sound & Balanced
Optimizing Biomechanical Horseshoe Adjustment
Measuring Up
Current Issue
Special Report For Equine Veterinarians
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Must Read Free Eguides
Download these helpful knowledge building tools
- Spring Hoof Care
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- CBD Products Have Promise for Farriers, but Buyer Beware
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Videos
Organized & Efficient to Better Serve Farriers w/Oleo Acres: 2025 Supply Shop of the Year
Oleo Acres Farrier and Blacksmith Supply owner Rob Michel walks viewers through the Littleton, Colo., warehouse. Inventory is organized with the customer in mind. If the product is in stock and easy to find, farriers can spend more time under a horse, which Michel says is more money in your pocket.
Events
PPID & the Seasonal Rise
Date: 09/02/26
Location:
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Top Directory Listings
Doc Foal's | The Black Pads
At Doc Foal's, we manufacture The Black Pads and The Black Pads PLUS (featuring embedded magnets and copper). Our hybrid pads work seamlessly with your choice of conventional horseshoe, combining metal for structure with polyurethane for exceptional comfort and shock absorption.
Designed as a...
Sunrise Farrier Supply
We are here to support you.
We stock a wide range of high-quality products from trusted brands to ensure durability, performance, and reliability in every job you undertake. Our extensive inventory of horseshoe products and farrier tools means you can find everything you need in one place, saving you time and effort. Your satisfaction is our top priority. We are committed to providing excellent customer service, prompt shipping, and hassle-free returns.
Equilox International
Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.