The survey is designed to capture the impact of individual horse owners — commercial or recreational — and industry suppliers of equine-related goods and services.
“We were advised to do the roll out of the survey link in two phases,” says Julie Broadway, AHC president. “The first phase included AHC member organizations and their affiliations, which served as our initial sample frame.”
The initial survey link was sent to a known population size to accurately judge the response rate.
“If we send the survey link to 500 people and 100 reply, we know that the response rate is 20%,” Broadway says, “and the results must be increased to characterize the full population according to statistical survey methodology.”
The second phase invites anyone who wishes to complete the survey the ability to do so.
“The questions are exactly the same as they are in the phase one survey, but the URL for each survey link is slightly different so The Innovation Group can distinguish these responses from the control group,” Broadway says, referring to the company that is conducting the study. “We certainly want as many people as possible to complete the survey, it just needed to be done in phases so the statisticians and economists can interpret the data correctly.”
The AHC encourages individuals to share the 2017 Economic Impact Study link to ensure maximum participation. The survey link will close July 18. The study will contain expanded demographics with youth participation and additional segments of the industry. All personal information collected in the survey will be confidential and will not be distributed.