Use Your Rig To Boost Your Bottom Line

Farriers share ideas for cutting costs and generating revenue



You work hard to make a living with your farrier rig. Perhaps it’s time to allow your rig to do some of the heavy lifting.

There are a number of ways to let your rig shoulder the economic load including charging for your time behind the wheel, advertising and selling products.

Charging For Your Time

Farriers rack up a considerable amount of windshield time. The average farrier drives 322.22 miles a week, according to the exclusive 2016 Farrier Business Practices survey conducted by American Farriers Journal. Yet, only 26% are compensated for the time spent behind the wheel. What are they charging? The amount that’s being passed on to clients varies:

Farrier Takeaways

Charging clients for your drive time, as well as recouping the depreciation of your vehicle on your tax returns, are good ways to boost your bottom line.

Applying advertising and branding to your farrier rig and apparel offers a professional appearance and attracts new customers.

Selling products to clients and horse owners can supplement your income while improving the feet of the horses you tend to.

  • 67 cents per mile.
  • $33.64 flat mileage fee.
  • $14.29 fuel charge.
  • $39.38 barn call charge.

Are any one of these charges enough compensation? Not according to Adam Wynbrandt. The Sacramento, Calif., farrier advises charging for your driving time.

“You need to be getting paid for your time while driving your truck,” says Wynbrandt, who owns The Horseshoe Barn. “It’s part of your day. If you’re on an 8-hour day, you should…

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Jeff cota 2023

Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 30 years. A native of Maine, he is the Lead Content Editor of American Farriers Journal.

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