Ray Miller

Get Paid For Everything

Itemizing your work can boost your shoeing income


Know all of your shoeing costs: By reducing the amount of shoeing supplies routinely carried in his van, Ray Miller increased his truck mileage by 5 miles per gallon. That amounts to a savings of $913.16 in yearly fuel costs.

When you take your shoeing rig in for maintenance or repairs, you normally get a fully itemized bill. The same is true for a hospital stay, repairing the washing machine, having the phone fixed and for most of the other products and services that you need.

Since your clients are actually accustomed to getting itemized invoices, Ray Miller maintains that you need to do the same with your shoeing work. Otherwise, the Spring Green, Wis., farrier says you’re probably not charging enough.

As a result, the 41-year shoeing veteran uses the pricing schedule shown below. It’s a modification of a pricing sheet used by Livermore, Colo., farrier Dick Williams, who got the idea for developing an itemized shoeing schedule after wading through numerous doctor and health insurance bills.

Here’s What’s Expected

With a new client, Miller estimates the charges as best he can before starting to work on the horse. Once a shoeing appointment is scheduled with a new client, he sends them a pricing schedule, a sample invoice and a terms-and-conditions sheet so they fully understand how he operates his shoeing business.

“In some cases, they may cancel the shoeing appointment after they see these sheets because they don’t want to pay these hefty charges,” he says. “But I’d…

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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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