So one of your clients is looking to buy another horse? And you’ve been asked for advice? It’s no wonder. You’ve been around a lot of horses, and you’ve seen many of them bought and sold. You know how sellers put their animals in the best possible light.

But you can’t possibly help a client inspect every horse being sold. So why not help the client narrow the list by offering a guide to really understanding those horse-for-sale ads? You know the ones...

What the ad says: A free spirit.
What it really means: Look out!

What the ad says: Excellent barn manners. 
What it really means: Is at least 28 years old.

What the ad says: Excellent conformation
What it really means: Nuts; killed three men.

What the ad says: An easy keeper.
What it really means: So thin you could cut yourself on protruding hip bones.

What the ad says: Broke to harness.
What it really means: Don’t try riding this one!

What the ad says: 60 days training.
What it really means: Still can’t be ridden.

What the ad says: Adult lead line prospect.
What it really means: Walk-trot potential.

What the ad says: Always in the ribbons.
What it really means: Lead line (everybody gets a ribbon). 

What the ad says: Clean-legged.
What it really means: In race horses, s l o w.

What the ad says: Excellent bloodlines.
What it really means: Hopped fence and is bred to full brother.

What the ad says: Excellent…