“So, How Many Footcare Clients Do You Have?”

This Canadian farrier came up with an accurate answer in less than 20 seconds

When I asked Peter Ayranto during one of the trade show sessions at this year’s International Hoof-Care Summit how many hoof-care clients he worked with, he told me that he wasn’t sure. But just a few seconds later, he came up with the correct number — 274 clients.

The farrier from Fergus, Ontario, quickly got the answer simply by going to his cell phone.

“I have the numbers for all my customers compiled in a separate folder on my cell phone,” he says. “So it was easy to take a quick look at the list and see the total number of clients.

“This client list makes it very easy to quickly call any one of my clients without sorting through 500 or more general phone numbers.”

Footcare Specialization Pays

Ayranto works with 300 to 400 different horses in a year’s time. He employs an apprentice 3 days each week.

He’s been shoeing for 13 years and was among the graduates in the last farrier class at Seneca College in King City, Ontario. He specializes in hunters, jumpers, pleasure horses and therapeutic work. In fact, he does much of the therapeutic shoeing work at the University of Guelph.

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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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