American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.

After nearly 30 years of farriery, Greg Martin’s approach to hoof care is straight forward — keep it simple. The owner of Hill Country Hoof Care relies on the basics and embraces efficiency and practicality.
“Honestly, we don’t do anything fancy,” says the Boerne, Texas, certified journeyman farrier. “We follow the KISS method — Keep it Simple, Stupid. We just try to run a good business and keep the horses sound and balanced as much as we can; nothing really remarkable.”
The fanciest Martin gets is his unusual marketing approach (Please see “Hoof Care on Parade” below) and applying glue-on shoes for a client, but the latter will have to wait. Mother Nature has other ideas today.
“I decided against doing them today because it’s supposed to rain, and they don’t have a dry facility,” he says. “It’s rough applying glue-ons when it’s soaking wet.”
December in the Texas Hill Country is typically mild and dry with average daytime high temperatures in the low to mid-60s. On this Shoeing for a Living Day, it’s cloudy, drizzly…