Chewy, a household name in pet food, supplies and healthcare, announced it has acquired SmartEquine, which recently rebranded from SmartPak in July 2025. SmartEquine offers feed supplements, tack, gear and therapeutic products, priding itself on “one-of-a-kind” solutions, a tagline that emphasizes its unique and comprehensive approach to care.
“We are thrilled to welcome SmartEquine to Chewy,” says Mita Malhotra, president of Chewy Health. “Together, we’ll bring even greater expertise, convenience and care as a trusted destination for the equine community.”
SmartEquine is a Silver Level Educational partner at the 2026 International Hoof-Care Summit, set to take place Feb. 3-6, 2026, in the Cincinnati Metro area. To learn more about SmartEquine, visit its website here. For more information on the International Hoof-Care Summit and to register for the event, visit the IHCS website here.
