SmartPak is changing its name to SmartEquine, the company announced July 23, 2025. Offering feed supplements, tack, gear and other equine products, SmartEquine prides itself on “one-of-a-kind” solutions, a new tagline that emphasizes its unique and comprehensive approach to care.
The team behind SmartEquine remains committed to innovation and support, including expanding its reach to local tack shops and feed stores. SmartPaks will still be available going forward in addition to current non-supplement products.
“We believe every horse is one of a kind; and they deserve care that’s just as unique as they are. That’s why we’re investing in innovation, improving access to our products in tack and feed stores across the country, and expanding our wellness lines with new technologies. Because when it comes to your horse, we know it’s never just a supplement, a blanket, or a ride. Your horse is more than 'just a horse'. And we’re more than just SmartPaks,” SmartEquine says in a recent Facebook Reel announcing the change.
Additionally, Tractor Supply, the largest rural lifestyle retailer in the United States, announced it is the exclusive national retailer for SmartPaks going forward. Read more about this announcement here.
SmartEquine is a Silver Level Educational Partner of the 2026 International Hoof-Care Summit. To learn more about SmartEquine and its products, visit its website here. For more information on the International Hoof-Care Summit or to register for the event, visit the IHCS website here.
