Major Farrier Pet Peeves in Regard to Client Footcare Knowledge

Concerns    % of Farriers
Misinformed (internet educated, reads too much, misunderstands what they read, antiquated information) 35%
Telling farriers how to shoe 30%
Lack of footcare knowledge (little horse sense, lack of education, limited information) 28%
Lack of time, training, working with horses 17%
Poor horsemanship skills  16%
Lack of respect, appreciation for farrier knowledge 14%
Belief in footcare fads and gimmicks 9%
Unrealistic expectations (requesting miracles) 9%
Don’t share whole story about foot concerns 9%
Know enough about footcare to be dangerous 3%
Want quick footcare fix (short term vs. long term) 2%
Always wants to try latest footcare ideas mentioned in general equine magazines  1%
Demands footcare answer they want  1%

— Survey of attendees at 2007 International Hoof-Care Summit


Do You Sell Products to Horse Owners?

Options                                          % of Attendees

Yes                                                          34%

No                                                           66%

— Survey of 2020 International Hoof-Care Summit attendees



Friday's Farrier Facts & Figures is brought to you by Markel Insurance.

Markel Corporation (NYSE – MKL) is a holding company for insurance, reinsurance, and investment operations around the world. Headquartered in Richmond, Virginia and founded in 1930, Markel reports its ongoing underwriting operations in three segments, and products originate from four insurance divisions and one reinsurance division. Markel Ventures, a subsidiary that makes strategic investments in companies outside of the insurance marketplace, is another important component of our business.

In each of our businesses, we seek to deliver innovative products and responsive customer service so that we can be a market leader. Our time horizon is long-term, our underwriting approach is disciplined, and our focus is on continuously improving the quality of the customer experience. Our financial goals are to earn consistent underwriting and operating profits and to combine those profits with superior investment returns to build shareholder value.